Field notes.
The latest craft, strategy and case studies on cinematic AI video ads — selected by our editorial desk.
Latest dispatches
You have one second. Spend it well.
On feed-native platforms the thumb moves in under a second. The four hook patterns that reliably earn the next three.
10 June 2026 · 5 min read
Colour sells the feeling before a word lands.
Warm tungsten reads as trust; cool teal reads as premium and calm. A short field guide to the colour moves behind our brand films.
28 May 2026 · 7 min read
One shoot, every frame: 9:16, 1:1, 16:9.
A film that works letterboxed can die in a vertical feed. How we compose and re-cut one shoot so it lands native on every placement.
14 May 2026 · 4 min read
Sell the light, not the floor plan.
Buyers fall for a feeling of home long before the square footage. Our dusk-to-dark approach to property launch films.
30 April 2026 · 6 min read
From one-line brief to first cut in days.
A transparent walk through how a campaign moves from a one-line brief to a screening-ready first cut — and where you weigh in.
16 April 2026 · 5 min read
Sound is half the picture.
Mute a great ad and it dies. Why we design the audio bed and the cut together, never after.
2 April 2026 · 8 min read