Festive weeks bring buyers ready to spend — and every competitor bidding for them. Planning early keeps costs and stress down.
01Six weeks out: decide the offer
Pick the products and the offer, and confirm stock and delivery capacity. Everything else follows from this.
02Four weeks out: make the creative
Produce several concepts and formats while there's time to test them. AI video helps here: new concepts in days without booking a shoot.
03Three weeks out: warm up the audience
Start building awareness and retargeting audiences before prices peak.
04Festive weeks: scale what works
Put budget behind the proven ads and keep the page, stock and replies running smoothly.
The festive rush rewards brands that were ready before it started.