Swarnim Gold
Bring wedding shoppers into the showroom₹1.2Cr in sales from booked visits
- Service
- Digital Marketing
- Industry
- Jewellery
- Timeline
- Wedding season
- Year
- 2024
01Brief
A 40-year-old family jeweller with loyal customers and almost no online presence.
02Challenge
Young brides research on Instagram first. Swarnim wasn't there.
03Approach
01 · Creative direction
A wedding-season campaign that books showroom visits, not online sales.
02 · Style
Rich gold close-ups, real price ranges, a 'Book a private viewing' button.
03 · Why this
Jewellery is bought in person. The ad's job is to get the family through the door.
- Wedding-season campaign
- Viewing booking flow
- 12 ad creatives
- Sales tracking
04Final output
Film · 4:5 · press play for sound
05Results
₹1.2Cr
Sales from booked visits
640
Viewings booked
5×
Reach vs. last season
“Families walked in with the exact set they'd seen in the ad. Our best wedding season in years.”
06Behind the scenes
A
B · win
C01Creative tests
Several versions run side by side on a small budget — the numbers pick the winner.

02Winning ad
The best version gets the budget; the rest are switched off in days.
- Swarnim GoldSponsored
₹1.2Cr in sales from booked visitsLearn more03Live in feed
Running where the customer scrolls, with one clear button.
[ Next project ]
Websites · Jewellery
Noor Jewels
380 viewings booked online
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