WebsitesJewellery

Noor Jewels

A catalogue site you can book a viewing from380 viewings booked online

Service
Websites
Industry
Jewellery
Timeline
5 weeks
Year
2024
Noor Jewels — A catalogue site you can book a viewing from

01Brief

A fine-jewellery studio sharing its catalogue over WhatsApp, one photo at a time.

02Challenge

Hundreds of pieces, prices that change with gold rates, and buyers who want to see before they buy.

03Approach

  • 01 · Creative direction

    Browse online, buy in person: every piece has 'Book a viewing'.

  • 02 · Style

    Soft blush backgrounds, big product photos, price ranges instead of fixed prices.

  • 03 · Why this

    Price ranges survive gold-rate changes, and booking keeps the sale where Noor is strongest.

  • Website design & build
  • Catalogue with filters
  • Viewing bookings
  • Admin to update prices

04Final output

Noor Jewels — final site

Websites · final

05Results

  • 380

    Viewings booked

  • 2.9s

    Mobile load time

  • 4 min

    Average time on site

06Behind the scenes

  1. 01Wireframe

    Layout and the path to the main button, before any colour.

  2. 02UI design

    Type, colour and real content, reviewed on a phone first.

  3. 03Live site

    Built, tested on real devices and launched.

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