Pursekart
A shopping app that people come back to31% of buyers return within 30 days
- Service
- Apps
- Industry
- D2C
- Timeline
- 12 weeks
- Year
- 2024
New drop · Early access
Shop the drop
01Brief
A bags-and-accessories brand moving its repeat customers from the website to an app.
02Challenge
Why install an app for a store you can already open in the browser?
03Approach
01 · Creative direction
App-only drops: new collections land in the app 24 hours early.
02 · Style
Full-screen product photos, swipe to browse, one-tap reorder.
03 · Why this
Early access gives loyal buyers a real reason to install — and to keep it.
- iOS & Android app
- Early-access drops
- Push notifications
- Wishlist & reorder
04Final output
New drop · Early access
Shop the drop
Apps · final
05Results
31%
Return within 30 days
2.1×
Orders vs. web users
28k
Installs
06Behind the scenes
01Wireframe
Layout and the path to the main button, before any colour.
02UI design
Type, colour and real content, reviewed on a phone first.
03Live app
Built, tested on real devices and launched.
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