Mangalam Silver
Launch film for a new silver payal collection2.1L reach in 14 days
- Service
- AI Video Ads
- Industry
- Jewellery
- Timeline
- 9 days
- Year
- 2025
01Brief
Mangalam Silver was launching a bridal payal collection and needed launch reels for Instagram and WhatsApp status — in time for the wedding season.
02Challenge
Silver is hard to film: it goes grey on camera, and a real macro shoot with lighting rigs would have taken weeks and blown the launch date.
03Approach
01 · Creative direction
Close, slow and sparkling — the payal in hand-held light, the way a bride sees it for the first time.
02 · Style
AI macro frames with soft highlights, warm skin tones and a single caption per scene.
03 · Why this
Light is what sells silver. AI let us control every reflection without a studio, and finish in nine days.
- 3 launch reels (9:16)
- 6 story cut-downs
- WhatsApp status pack
- Caption set
04Final output
Reel · 9:16 · press play for sound
05Results
2.1L
Reach in 14 days
4,800
Profile visits
312
WhatsApp enquiries
“Customers walked in showing us the reel on their phone. That has never happened with a photo post.”
06Behind the scenes
01Moodboard
References for light, colour and pace — agreed before anything is generated.
prompt › ai macro frames with soft highlights
02AI frame pass
Frames generated from a written prompt, then picked and refined shot by shot.
03Final grade
Colour, type, sound and cut-downs for every placement.
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