Bloom & Bare
Profitable ads for a skincare startup3.4× return on ad spend
- Service
- Digital Marketing
- Industry
- D2C
- Timeline
- 12 weeks
- Year
- 2025
01Brief
A clean-skincare brand spending on ads without knowing which ones paid back.
02Challenge
Twenty products, one budget, and ads that sold the bottle instead of the routine.
03Approach
01 · Creative direction
Sell the routine: three steps, one skin type, one bundle.
02 · Style
Real-skin close-ups, texture shots, simple before-and-after-free claims.
03 · Why this
Bundles raise order value, and routines bring people back for refills.
- Meta & Instagram ads
- Routine bundles
- Weekly creative tests
- Email flows
04Final output
Film · 4:5 · press play for sound
05Results
3.4×
Return on ad spend
41%
Repeat in 60 days
₹1,180
Average order value
06Behind the scenes
A
B · winC01Creative tests
Several versions run side by side on a small budget — the numbers pick the winner.
02Winning ad
The best version gets the budget; the rest are switched off in days.
- Bloom & BareSponsored3.4× return on ad spendLearn more
03Live in feed
Running where the customer scrolls, with one clear button.
[ Next project ]
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