User-generated-content-style ads — a person talking to camera, casually filmed — blend into the feed and often outperform polished brand films. Producing them with AI removes casting, shipping product and scheduling.
01Where it works well
Explaining a product's benefit, demonstrating an outcome, testing many hooks quickly. When the message is the point, AI UGC-style ads let you test far more angles for the same budget.
02Where to use real people
Genuine testimonials and reviews must come from real customers — presenting AI as a real customer's experience would be misleading. The same goes for anything that relies on a real person's credibility.
Use AI to show the idea, never to fake the proof.
We're clear about which is which: our UGC-style ads are AI-made and directed by us, and when a campaign needs real creators on camera, we quote that separately.