ShopEase
A store that turned browsers into buyers on mobile+46% add-to-cart in the first month
- Service
- Websites
- Industry
- D2C
- Timeline
- 6 weeks
- Year
- 2025
01Brief
A fashion-and-lifestyle brand selling through marketplaces wanted its own store — fast on mobile and built around deals.
02Challenge
Hundreds of products, five categories and a customer who decides in seconds on a small screen.
03Approach
01 · Creative direction
Deal first: one bold offer, then shop-by-category, then the product. Nothing in between.
02 · Style
Big type, warm orange buttons, product photos on soft neutral cards.
03 · Why this
Their buyers come for the offer. Putting it first cut the path from landing to cart to three taps.
- Store design & build
- Category & product pages
- Deal-of-the-day module
- Email sign-up flow
04Final output
Websites · final
05Results
+46%
Add-to-cart rate
2.4s
Mobile load time
3 taps
Landing to cart
06Behind the scenes
01Wireframe
Layout and the path to the main button, before any colour.
02UI design
Type, colour and real content, reviewed on a phone first.
03Live site
Built, tested on real devices and launched.
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