Saffron Table
Fill tables on weeknights, not just weekends+62% weeknight covers in 3 months
- Service
- AI Video Ads
- Industry
- Restaurant
- Timeline
- Monthly
- Year
- 2024
01Brief
A busy weekend restaurant with empty Tuesdays. They wanted reels that made people book on a weeknight.
02Challenge
No time or budget for a weekly food shoot, and phone photos weren't making anyone hungry.
03Approach
01 · Creative direction
One dish per reel, shot close — steam, the pour, the first forkful.
02 · Style
Warm, slow, close-up; the dish name and a weeknight offer in the last two seconds.
03 · Why this
People decide where to eat with their eyes. A craving plus an offer is a booking.
- 12 reels a month
- Weeknight offer captions
- Google profile updates
04Final output
Reel · 9:16 · press play for sound
05Results
+62%
Weeknight covers
9.4k
New followers
4.7★
Google rating
“Tuesday used to be our quiet day. Now we ask people to book ahead.”
06Behind the scenes
01Moodboard
References for light, colour and pace — agreed before anything is generated.
prompt › warm
02AI frame pass
Frames generated from a written prompt, then picked and refined shot by shot.
03Final grade
Colour, type, sound and cut-downs for every placement.
[ Next project ]
AI Video Ads · Travel
Wanderlane Holidays
9.8L views, 420 package enquiries
Your turn
Want this for your brand?
Book a free 15-minute consultation. You'll get a plan and a fixed price within 48 hours — no obligation.
