Digital MarketingRestaurant

Ember Grill House

Be the first grill people find nearby1,900 table bookings from ads

Service
Digital Marketing
Industry
Restaurant
Timeline
Ongoing
Year
2024
Ember Grill House — Be the first grill people find nearby

01Brief

A new grill house in a crowded food street. Great burgers, nobody knew yet.

02Challenge

Ten restaurants within 500 metres, all running the same discount ads.

03Approach

  • 01 · Creative direction

    Own the 'near me' moment: Google first, then Instagram for the craving.

  • 02 · Style

    Juicy close-ups, a map pin, a one-tap booking button.

  • 03 · Why this

    Hungry people search, then scroll. Being in both places at dinner time wins the table.

  • Google local campaigns
  • Meta ads
  • Booking link setup
  • Monthly creative refresh

04Final output

Film · 4:5 · press play for sound

05Results

  • 1,900

    Table bookings

  • 4.2×

    Return on ad spend

  • #1

    Map rank for 'grill near me'

06Behind the scenes

  1. A
    B · win
    C

    01Creative tests

    Several versions run side by side on a small budget — the numbers pick the winner.

  2. 02Winning ad

    The best version gets the budget; the rest are switched off in days.

  3. Ember Grill HouseSponsored
    1,900 table bookings from adsLearn more

    03Live in feed

    Running where the customer scrolls, with one clear button.

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